INDOGGO^® by Snoop Dogg

Calvin “Snoop Dogg” Broadus, simply put, is an icon and legend of Hip Hop, with a career spanning over 25 years. He has released hit after hit and is an ever-constant presence in pop culture. Snoop has stayed extremely relevant and, now more than ever, has built a significant multi-cultural and cross-generational following.

In 1994, he wrote “Gin & Juice”: it was about good feelings and real experiences; it just naturally became a global anthem. Snoop has always wanted to create his own spirits brand, so it was only fitting that he created the world’s best tasting flavored gin. In his quest for flavor, he remixed seven botanicals and natural fruit flavors, thus creating his masterpiece.

INDOGGO®, with its laid-back California style, is like no other in the world. It’s gluten-free, sugar-free, low-calorie, and will leave you wanting more. Easy to mix, easy to drink, hard to forget.

The gin was produced in partnership with Keenan Towns and Marc Weisberg of Trusted Spirits and Prestige Beverage Group. It launched in a limited release in September 2020 and rolled out nationwide across the US in February 2021.